LEGO DREAMZZZ LAUNCH

STRATEGY I CREATIVE DIRECTION

For the global launch of DREAMZzz, LEGO’s new YouTube series and product range, anamorphic billboards were unveiled in iconic locations like London’s Piccadilly Circus, New York’s Times Square, and Tokyo’s Shinjuku. These dynamic displays brought the show’s fantastical creatures to life, creating the illusion of a magical portal between our world and the vibrant universe of DREAMZzz. The campaign introduced audiences to colorful characters like Zian, the giant flying cat-owl, inviting them into an imaginative adventure. Developed by LEGO’s in-house creative team, Our LEGO Agency (OLA), in collaboration with Amplify and Inertia Studios, the Dream Portails seamlessly combined creativity with cutting-edge technology, captivating audiences and enriching the storytelling experience- achieving 14M+ reach and 100M+ views of LEGO DREAMZzz content.