BLUE PLANET II LAUNCH
EXECUTIVE CREATIVE DIRECTION
The launch of Blue Planet II marked a pivotal moment in environmental documentary storytelling. The series captivated audiences in over 200 countries and became a catalyst for heightened environmental awareness, particularly around ocean pollution and plastic waste. Its global influence extended to major policy shifts and inspired pledges from individuals, corporations, and governments to reduce plastic consumption.
Showcase Global Launch
A GLOBAL MOMENT
The world premiere screening of Blue Planet II was held at the IMAX cinema in London with special guests HRH the Prince of Wales, Sir David Attenborough, and musical collaborators Hans Zimmer and Radiohead. An educational, interactive experience was created for local schoolchildren, enabling them to learn about marine life, explore the filming technology, and feel inspired to become ocean conservationists
World Premiere at IMAX
Learning Activation
Learning Activation
Showcase Experiential Event
Showcase Experiential Event
Showcase Experiential Event
Launch Event Invitation
Detail. Event Invitation.
Showcase Experiential Event
Showcase Experiential Event
Key Art
Wall Art
Wall Art
Wall Art
Wall Art
Agency: BBC Worldwide (BBC Studios) Brand Marketing, Creative and Events.
Marketing team: Monica Hayes, Hayley Moore
Head of Events: Sally Brookes
Creative Directors: Nick Meikle & Sarah Gerona
Executice Creative Director: Rafaela Perera