Doctor Who global REBRAND

STRATEGY | EXECUTIVE CREATIVE DIRECTION

When Jodie Whittaker was announced as the first female Doctor, it marked a milestone for the Doctor Who Franchise. With this new era, the show’s brand was unified across all platforms and merchandise, bringing consistency to global markets and legacy content alike.

Unveiled at BBC Studios Showcase in Liverpool and across international BBC channels, the show’s new look was met with enthusiasm from fans and buyers alike, setting the stage for a new Doctor. In the UK, Jodie Whittaker's Doctor Who debut was the most watched launch for 10 years, owning an audience share of 40.1%

REGENERATING THE DOCTOR

The rebrand of Doctor Who established the visual style, core values, and distinctive tone of voice that unified the series across all platforms, forging a truly cohesive global identity. In collaboration with the acclaimed artist, musician, and producer Matthew Herbert, we also crafted a unique sonic identity for the animated brand sting, drawing on techniques inspired by the original pioneers of sound at the BBC Radiophonic Workshop. This innovative approach honored the show’s rich heritage and set the stage for a bright future.