The Collection Global Campaign

STRATEGY | IP BRAND DEVELOPMENT I EXECUTIVE CREATIVE DIRECTION

The Collection is a sumptuous period drama set in post-WWII Paris, created by Oliver Goldstick (Ugly Betty, Pretty Little Liars). The ‘haute couture’ series, was commissioned by BBC Worldwide and France Télévision was launched on Amazon Prime in the UK and received widespread acclaim, with The Sunday Times Culture describing it as “the Mad Men of the fashion world.”

We developed a distinct brand identity for the new series and global, end-to-end content campaign. Leveraging Amazon’s research data, and ‘test and learn’ approach, we crafted pre-selection artwork that was perfectly optimised for digital platforms to drive audience engagement.