BBC STUDIOS BRAND IDENTITY
BRAND STRATEGY|CREATIVE DIRECTION
In April 2018, the BBC took a landmark step by merging its two commercial divisions, BBC Worldwide and BBC Studios, into a single, unified entity. This bold move was designed to enhance the BBC’s competitive standing against global media giants, expand the international reach of its creative output, and generate additional funds to support more original programming for UK audiences.
Our task was to develop a strategic positioning and modern brand identity that would reflect the full scope of the BBC’s expertise—from content creation to global distribution. Building on the previous rebrand of BBC Worldwide, we drew inspiration from the iconic Atomic Dot pattern on Television Centre.
Original Atomic Dots
Atomic Dot Pattern
Buiding Livery
Digital
Wall Design
Screensaver
Business Cards
Brand book
Stationery
Showcase Branding
Showcase Catalogue
Building Livery
Wall Design
New Atomic Dot
Stationery
Agency: Littlehawk and BBC Worldwide (BBC Studios) Creative.
Littlehawk:
Executive Creative Directors:Gavin Leisfield & Rafaela Perera
Production: Jen Lane, Alexe Hope & Tom Henneberry
Design: Matt Henry, Joao Miranda, Ben Hayward, Sarah Chadder, Jake Walton, Chris Paine.
BBC Worldwide (BBC Studios) Creative:
Executive Creative Director: Nick Meikle
Creative Director: Martin Duhovic
Design: Jacqui Ferns
Production: Louise Leaver