Britain’s Got Talent Series Launch
CREATIVE STRATEGY|CONCEPT |CREATIVE DIRECTION
The launch of the seventh series of Britain’s Got Talent, kicked off with a 90 second, mockumentary style trailer that went behind the scenes to reveal the surprising talents of the show’s judges. Speaking candidly, they laid bare the extraordinary commitment required to be a contributor on Britain’s most loved talent show. The campaign helped to spark conversation, making Britain’s Got Talent the UK’s highest rating show of the year, with an average audience of 11.4 million viewers. The campaign also topped Heat magazine’s Hot 100 list.
90” extended trailer
"Being tied to a huge wheel as Simon Cowell whipped me has always been a dream of mine. Thanks to everyone at ITV for making that dream come true.”
— David Walliams
Agency: ITV Creative
Creative Strategy, Concept & Creative Direction: Rafaela Perera
Director: Oscar Cariss
Producer: Dawn Christie