Brit + Chips Branded Block

BRAND STRATEGY | CONCEPT |CREATIVE DIRECTION

As part of BBC Worldwide’s bold expansion into global markets, we created branded programming blocks for BBC’s international channels, spanning multiple genres. Targeting a digitally savvy, predominantly male audience, Brit and Chips celebrated the best of British comedy with a playful, irreverent twist. Inspired by the legendary Monty Python, the brand embraced and exaggerated British stereotypes, all while cleverly nodding to global pop culture moments. It was a cheeky, fun-filled homage to British humour, designed to resonate worldwide.